Since the first tournament in 1968, the US Open has been just that, open. It's a tournament that champions those who transcend the sport because they know that when barriers break, the opportunity for greatness can come from anywhere. At a time when the world could use a reminder about the importance of openness, the 2020 US Open is leading the way with a simple ask call to action, "Be Open."

Our social content shows just how the USTA and US Open have been leading the way in 1.)Racial Equality 2.) Equal Pay for Women 3.) LGBTQ+

These OOH boards are proof of concept that shows how we'd bring our "Be Open" campaign to life in the world.