While at mcgarrybowen, my partner and I ran all of Oscar Mayer's social channels. Thanks to an amazing team and a great client, we've rented out the Wienermobile on airbnb, created several sweepstakes, and made some of the goofiest social content we could think of.

Oscar Mayer’s Wienermobile has been an iconic part of the brand since 1936. But how do you continue to maintain it’s relevance? You invite people to check it out for themselves.

This is just some of my favorite organic social content we’ve created for Oscar Mayer.

When asked to shoot Pinterest content for all of Oscar Mayer's products, we came back with a simple yet elegant design system that worked for all their categories. This look needed to compliment not only the food but the branding too. From the initial sketch to posting the content on our social channels, this project took just over a few short months. Over a three day content shoot we photographed and filmed over 80 recipes.

As part of a much larger social play, the Front Yard Cookout was a way to get people outside and grilling with their neighbors again during Covid. As part of the program, KraftHeinz donated over 2 million meals to Feeding America.

From content shoots to the race track, here are a few of the fun things I've made for Oscar Mayer's Nascar partnership.