In memory of all my favorite ideas that never quite made it.
Here lies a section solely dedicated to the irrelevant creative gestures I’ve always had heart for, but someone else somewhere along the line decided they should never see the light of day.
Nasonex
Nasonex helps you get back to feeling normal faster than allergy pills. In these two creative executions, we created two visually arresting ways to depict how people experience their allergy symptoms.
OSCAR MAYER
The grill is almost always dominated by the hamburger. Not because it is preferred, but because of its sheer size. Our hot dogs have been pushed aside on the grill. It’s time we push back...
Introducing the Hamdog, the first hamburger-shaped hot dog. Because, in order to defeat your enemy, you need to grill like your enemy. With our new patty-shaped hot dogs, we will reclaim what’s rightfully ours - our spot on the grill.
USTA
The United States Tennis Association wants to open the game of tennis to all. So, we created the idea “Open for All.” In this execution, show juxtaposing imagery of the different places people play the game.
COLLIDERS
Introducing, Colliders, the strange lovechild of a KraftHeinz moose-like desert, and just about every candy you'd find at a gas station checkout.
Below you will see the two campaign ideas - Smashingly Delicious and DANDY!
Smashingly Delicious pushes off the idea that just because you can combine two things doesn't mean you should... But, when it works, it creates something amazing.
Colliders are DANDY. Seriously, even when you combine the words Dessert and cANDY you get DANDY. So, who better to introduce this new product than the DANDY MAN?